Capezio Back 2 School

OBJECTIVE: Target 5 US States not previously exposed to the Capezio brand or having access to a physical Capezio store to generate online orders during the Back to School season.

SOLUTION:

Concepted and produced a targeted campaign including OTT, email, and social ads with a heavy promotional message.

RESULTS:

216% increase in Unique Users to the Capezio website YOY and a 20% increase in eCommerce transactions in the same time period.