Price Automotive

OBJECTIVE: Price Automotive Group wanted a new campaign, a memorable call to action, something that made a viewer stop and think, huh, Price. And that ultimately was going to increase sales.

SOLUTION:

Concepted, wrote, cast, directed, and produced video creative highlighting a strong message that payments were half-price at Price. Supplemental email creative supported the message.

RESULTS:

The 90-day campaign led to increased local brand awareness and 760 CRM lead matches with over 300 vehicles sold.