Columbia Bank

OBJECTIVE: Drive online mortgage applications in New Jersey while expanding brand awareness into select counties in NY and PA

SOLUTION:

Developed a campaign around mortgages and refi’s with Columbia Bank. Produced targeted social ads, retargeting, and OTT highlighting key features. Inform customers how easy and hassle-free it is to obtain a mortgage from Columbia Bank.

RESULTS:

The social campaign began June 2020 with 0.73% CTR and optimized to a 3.12% CTR by May 2021 (327% improvement) and significantly outperformed the Financial Services benchmark of 0.56% CTR, while CPC was 70% less than the industry average

Retargeting campaign consistently performed above the 0.10% industry benchmark, averaging 0.23% 

The overall campaign resulted in a 95.18% increase in unique pageviews of mortgage landing pages compared to the prior period