CWCB Expo

OBJECTIVE: At a time when the cannabis business was still new and unknown, the purpose was to drive awareness. The approach took a unique idea and was designed for one thing: a reaction. This award-winning spot helped draw much-needed attention to a growing industry. Did I mention this was the first cannabis spot to air on mainstream media in the NY DMA?

SOLUTION:

Concepted, wrote, cast, produced network and cable TV highlighting the urgency to get involved in an industry that wasn’t so mainstream. Reinforced them with creative including outdoor and email.

RESULTS:

Compared to the prior year, there was a 212% increase in registrations for the NYC show; a 140% increase for Los Angeles; and a 110% increase for Boston. After this tremendous success, I went on to build campaigns for 3 shows, NY, Boston, and LA.