ADP Next Gen HCM

OBJECTIVE: ADP was looking to launch an OTT campaign to target management decision-makers to demo their new customizable HCM software.

SOLUTION:

Concepted, wrote, cast, produced, and targeted relatable OTT video creative highlighting key features of the tool and its benefits to both employees and managers. Reinforced messaging and the creative with branded banners, retargeting, paid social, and digital radio.

RESULTS:

A 287% lift in website visits with over 5400 unique page visits.